About

A small studio with an old-fashioned idea of finished.

Shoreline Foundry is independent, deliberately small, and in no hurry. We make software the way you'd hope someone would.

Why the studio exists

Shoreline Foundry started with a simple frustration: so much of the software we use every day feels rushed. Good enough to launch, never quite finished.

The name says most of it. A foundry is a place where things are made carefully, with the right materials and enough time to get them right. The shoreline is the calmer part — where the noise settles and you can actually think. We wanted a studio that lived in both.

So we keep the list short. We choose problems that ordinary people run into all the time, small enough that we can solve them properly, and we stay with each one until it feels like something we'd happily use ourselves. When it's right, we ship it. Then we do the next one.

The Crew is the first app to come out of that approach. It won't be the last.

Jeff Holway, founder of Shoreline Foundry
Founder

Jeff Holway

Founder & Maker

Jeff started Shoreline Foundry to build the kind of apps he kept wishing existed — practical, private, and finished. He designs, builds, and sweats the details of every release, and he'd rather ship one thing that holds up than ten that don't. The Crew grew directly out of his own weekly pickleball group.

What we hold to.

01

Respect the person's time

An app should give more than it takes. If it wastes your attention, it isn't done.

02

Private by default

Your data belongs to you. No ads, no selling, no public profiles you didn't ask for.

03

Slow is fine

We'd rather take the extra week than ship something we'll quietly apologize for later.

04

Make it feel good

The way software feels in your hand is not a detail. It's most of the product.